Insurance intelligence that turns data into better decisions
Percayso Inform helps insurers, MGAs, brokers, and comparison sites move beyond traditional data enrichment to make smarter, faster, and fairer decisions across the insurance lifecycle.
We transform complex, multi-source data into clear, explainable intelligence that improves pricing accuracy, reduces fraud and claims leakage, and strengthens customer retention.
The Percayso Inform Intelligence Hub
One platform.
Multiple data sources.
Clear intelligence.
At the heart of Percayso Inform is a high-performance intelligence platform built to operate at live industry scale and speed.
The Intelligence Hub brings together public, private, partner, and proprietary data into a single, governed environment — where it is enriched, blended, and transformed into actionable insight.
This enables consistent decision-making across pricing, underwriting, fraud, claims, and portfolio management.
Enrich
Faster access to the data that matters
Enrich provides rapid, reliable access to the data sets the insurance industry depends on — through a single integration.
By consolidating multiple data sources behind one API, Enrich removes complexity, accelerates speed to market, and ensures insurers access clean, harmonised data when and where it is needed.
Choose your suppliers. Switch with minimal disruption. Scale with confidence.
Partner Gateway
Secure access to external partner data sources.
Percayso Gateway
Intelligence derived from Percayso Quote Lakes.
Private Gateway
Privately hosted Policy Lakes tailored to your organisation.
Inform
Turn data into intelligence
Inform takes enriched data and transforms it into insight that drives decisions.
Powered by Inform Manager, Inform blends data, applies rules, scorecards, and models, and delivers consistent, explainable outputs that can be adapted as strategies evolve, without hard-coding logic into core systems.
It’s intelligence designed to be controlled, governed, and continuously improved
Inform Manager controls advanced functionality including search orchestration, data interpretation, blending, re-formatting, and the application of scorecards and machine learning models.
Percayso Inform provides a comprehensive suite of intelligence services for the UK insurance industry:
Quote Intelligence, Bureau Intelligence, Vehicle Intelligence, and Policy Intelligence.
Percayso Inform Intelligent Services
Intelligence designed for real insurance outcomes
Our intelligence services are built to solve real insurance challenges, improving accuracy, reducing loss, and strengthening trust across the market.
Deliver a clearer, trended view of consumer behaviour by blending public and private bureau data to support more accurate pricing and risk assessment.
Validate pricing and risk decisions after inception, identify drift and manipulation, and enable corrective action across portfolios.
Expose hidden risk, manipulation, and intent at the point of quote to improve pricing accuracy and reduce loss ratios.
Access deep vehicle market, specification, and history insight to price precisely, streamline claims, and improve retention.
A blend of behavioural, bureau, property, and policy insights to improve risk understanding and decision-making across household insurance.
Talk to Percayso Inform about
reducing your loss ratios today.
In the news
Our team
We have assembled a nucleus of motivated, professional individuals, committed to providing the UK’s most compelling, commercial data and intelligence services. Each member of the team has been chosen for his or her complementary talent and depth of experience.
With track records and experience in the credit, insurance, technology and data-enrichment sectors, the Percayso Inform team is here to deliver game-changing data intelligence to UK Insurers, MGAs, Brokers and Comparison Sites.
Simon James
Simonhttps://www.linkedin.com/in/simon-james-712a121/Founder and Chairman
Renowned in the insurance industry since founding and successfully exiting data enrichment company Insurance Initiatives in 2016, Simon is now realising his vision for a disruptive and innovative new entrant into the data enrichment market. With his many contacts within the insurance industry, Simon is uniquely positioned to drive the business forward.
David Kelly
DavidCommercial Director
David works with the Percayso Inform board and wider team to develop new products and services enabling the business to maximise existing opportunities and enter new sectors of the UK insurance market.
Chris Traill
ChrisClient Director
As Client Director at Percayso Inform, Chris is responsible for managing and developing key client relationships across the business. With extensive experience in client delivery and stakeholder engagement, Chris specialises in ensuring Percayso’s insight and solutions deliver clear, measurable value for partners.
Kevin Delapena
KevinHead of Operations
With over 30 years of experience at a variety of blue chip companies including Jaywing, IIL and Experian, Kevin has a wealth of operational business experience. Kevin focuses on keeping the operational side of the business running and ensuring that PIL is compliant with all relevant legislation and regulation.
Neil Smyth
NeilHead of Analytics
With a keen analytical mind and a breadth of experience spanning marketing, credit bureau and financial data analysis, Neil is an expert in extracting the true value of consumer data. Having headed up the analytics team at Insurance Initiatives, as well as First Direct, Jaywing and Morrisons, Neil is pushing the boundaries in machine learning and data science at PIL.
Talk to Percayso Inform about
refining data into intelligence.
