Hughes Insurance will be the first in Northern Ireland to implement Percayso Inform’s machine learning model.
Hughes Insurance, a leading insurance broker in Northern Ireland, has become the first broker to utilise Percayso Inform data enrichment solutions used to implement machine learning and enhance their data-driven approach to pricing strategies.
Designed to reduce fraud and improve conversion, the bespoke tool will be managed and deployed at point of quote by Hughes Insurance using Percayso’s unique Inform Manager tool.
Originally launched by the insurance intelligence provider in 2021, the Percayso Inform Manager tool represents a first for the insurance industry, enabling insurance providers to dynamically and intuitively build, adapt and optimise their data enrichment, rating and intelligence strategies.
David Robinson, Senior Trading Manager at Hughes Insurance says: “As a business, we are committed to continuing our digital journey to help drive both our efficiency and effectiveness, while delivering fair and competitive rates to our customers. We’re delighted to engage with Percayso Inform and are confident that this relationship will help us to strengthen our offering across Northern Ireland.”
Established nearly 50 years ago, Hughes Insurance serves over 85,000 customers across the motor, home, van, travel and commercial insurance sectors in Northern Ireland.
David Kelly, Commercial Director at Percayso, adds: “It’s been a real pleasure working with the team at Hughes Insurance to create and deploy this new model. Together we’ve developed a solution that will enable them to identify certain customer behaviours more efficiently and price that risk more effectively. Ultimately this should help them save time, resource and money and better manage their data enrichment strategy going forward.”
