- MOTORS Market Check powered by Percayso will provide dealers with insights on market demand, pricing and history
- Tool to be offered free to dealers as part of a beta trial
- Feature reinforces MOTORS’ commitment to being a trusted partner for dealers
MOTORS is providing dealers with access to comprehensive vehicle pricing and ownership data through a new partnership with Percayso, the automotive data intelligence specialist.
Market Check powered by Percayso, goes live this week and is available free of charge to all MOTORS dealer partners as part of a beta trial to gain feedback and enhance the product.
The service enables dealers to quickly appraise key market indicators to help with their retail strategy. The data includes market demand, days to sell, pricing, vehicle history and similar listings.
Market Check will be integrated into MOTORS’ Dealer Centre tool enabling retailers to make informed decisions on their stock and the market.
Percayso’s vehicle insights offering was accelerated by its acquisition of the Cazana technology from Cazoo in 2023, providing the business with a significant repository of data and tools to sit alongside its automotive insurance and finance portfolio.
“Market Check powered by Percayso will provide our dealer partners with invaluable live market intelligence on cars they have in stock, or are considering purchasing,” said Phill Jones, Chief Operating Officer of MOTORS.
“We believe this new service will enable dealers to be even more agile, benefitting from guidance on pricing and support on maximising their retail performance. Also, with just a few clicks, dealers will now be able to unlock the retail history of a car and its peers,” he said.
Commenting on the new partnership with MOTORS, Ian Lilley, Head of Partnerships at Percayso said: “We have over 1 billion vehicle listings catalogued to provide MOTORS’ dealer partners with the real-time data they need to make informed decisions.
“MOTORS is a great partner for us to bring our tools and expertise to the automotive retail space. We share a belief with MOTORS of using big data to support effective decision making. Having helped insurance and finance companies for years, it is exciting to unlock this opportunity for dealers.”
Further details available from Lucy Tugby on lucy.tugby@motors.co.uk
About MOTORS
MOTORS is an advertising ecosystem helping dealers to reach millions of in-market car buyers and sell cars fast.
It provides dealers with access to multisite advertising across some of the UK’s best loved destinations for used cars, led by its specialist automotive site MOTORS (www.motors.co.uk), as well as through partnerships with eBay, Gumtree and Parkers. This creates a cost-effective advertising platform reaching buyers across the digital car search journey, which typically sees them visit on average 4.2 sites.*
In June 2024, the Cazoo brand was acquired by MOTORS and is in the process of being established as a modern car search marketplace with more than 250,000 listings providing even greater online visibility for car dealer listings.
Retailers enjoy the simplicity of a single upload, one point of contact and access to a stock management and response reporting centre, ensuring that it is a time-efficient and a value-packed way to advertise.
Each month MOTORS publishes a Market View analysis of the key used car trends across its platform, detailing average pricing, stocking levels and consumer demand. This data provides valuable insight for dealers across the UK.
Since 2021, MOTORS has been owned by O3 Industries and Novum Capital.
For more information, please visit https://dealer.motors.co.uk/
Source: *MOTORS Digital Touchpoints Survey, November 2023. (Independent research of 3,000 car buyers conducted by Insight Advantage from 31 October-8 November 2023).