Question & Answers with Percayso Inform’s partner Chimnie.
1. Firstly, can you tell us a little bit about Chimnie?
Chimnie is a British Property Data Bureau focused on empowering insurers, lenders, and investors with accurate, real-time property data. We use a blend of public, private and proprietary datasets, enriched by advanced data science and machine learning techniques, to build a comprehensive profile of each property. Our team has spent hundreds of thousands of hours refining our models to ensure that the insights we provide directly help our clients make faster, more informed decisions.
2. Could you share some insights into your company’s vision and how it aligns with the evolving landscape of the insurance industry?
Our vision is to make high-quality property intelligence as accessible as a simple API call, and to support the insurance industry’s shift towards digital transformation. Insurers are increasingly expected to offer seamless, user-centric experiences – from online quoting to more refined underwriting. By equipping them with real-time data, we enable them to stay competitive in a market that demands more accurate pricing, heightened fraud detection, and a smoother customer journey.
3. What inspired you to collaborate with Percayso, and how do you see this partnership benefiting our shared customers and the home insurance industry as a whole?
From our perspective, Percayso is a leader in insurance intelligence, with a track record of driving real innovation for insurers, brokers and MGAs. We saw a real opportunity in our complementary offerings: while our property data goes deep on attributes, valuations, and risk, Percayso’s platform helps seamlessly integrate that data into insurers’ workflows. Together, we’re making it easier for insurers to access robust property intelligence at scale, leading to more refined pricing strategies and a better experience for end customers.
4. What unique capabilities or innovations does Chimnie bring to this partnership that will enhance the value we deliver to our clients?
Two things in particular set us apart. First is our breadth and depth of property data, verified in real time by a significant user base on our consumer research site, Chimnie.co.uk. That ongoing validation loop helps us maintain data accuracy at scale. Second is our AI-driven enrichment process, which combines multiple datasets – spatial, environmental, structural, and market trends – to create a single, cohesive view of each property. This holistic approach, developed by our skilled in-house data science capability, supports everything from underwriting to claims and even new product development.
5. What role does technology play in your approach to solving problems or creating solutions for the insurance market?
It’s absolutely central. Our technology stack is designed to deliver speed, accuracy and scalability. We invest heavily in machine learning, natural language processing and geospatial analytics to refine our property profiles. The idea is to remove friction wherever possible – whether that’s reducing manual form-filling for policyholders, accelerating underwriting decisions for brokers, or dynamically updating risk scores as new data becomes available. By doing this at scale, we help clients cut costs, improve precision, and ultimately serve their customers better.
6. Looking ahead, what are your hopes and expectations for the long-term impact of your partnership with Percayso on the industry?
We believe that, together, we can raise the bar for property data accuracy and accessibility. In the long run, our partnership should help the industry move towards more personalised and proactive insurance products, such as on-demand coverage. We also anticipate that better access to comprehensive property data will reduce fraud, streamline claims, and help insurers develop new offerings tailored to evolving market needs. Ultimately, our goal is to enhance consumer trust and satisfaction by making the entire journey – from quote to claim – as transparent and efficient as possible.
